Why is Search Engine Optimization important?

You’ve probably already seen these stats about how business-to-business (B2B) users search the Internet*:

• 74% of B2B searchers click within the top 10 results listings.
  
• 61% of B2B searchers click within the top 6 results listings.
  
• 48% of B2B searchers click within the top 3 results listings.

Informex has now invested in a new search engine optimized (SEO) product, with the end benefit to connect Informex exhibitors with the top of a search engine results list whenever prospective buyers use Google, Yahoo, etc. to search for key chemical process terms common to the fine, specialty and custom chemical marketplace.

What is Informex365.com?

Informex365.com is the online version of the Informex show (www.informex.com).  The goal of this site is to bring buyers and sellers from the chemical, pharmaceutical, and biotech industries together throughout the year, in addition to the 4 “face-to-face” days onsite at Informex.  The new technology of Informex365.com features:

• A search-engine-optimized directory of approximately 200 process chemical reactions and allied service listings.
  
• Prospective buyers using a search engine to find suppliers of these chemical keywords will have an enhanced chance of finding your company through Informex365.com.
  
• Enhanced online “booths” that provide a forum for companies to promote multiple forms of content about their business - from displaying technical papers, audio/visual presentations, company news, etc.
  
• Discounted participation rates for Informex onsite exhibitors.

What Do I Have To Do?

• View the different options for getting your company listed as a supplier on Informex365.com here: http://informex.webeventseurope.com/Content/Pages/HowToGetListed.aspx
  
• All exhibitors who have signed up for the 2009 Informex show will be offered an introductory trial listing on Informex365.com for $299.00.  The introductory fee will entitle participating companies to select 5 initial chemical search keywords.

We anticipate that this new Informex365.com digital offering will be a valuable complement to the live Informex show, and that the custom chemical manufacturing market will realize the measurable benefit as this product develops in the months to come.

For more information, please contact us: http://informex.webeventseurope.com/Content/Pages/ContactUs.aspx

Sincerely,

The Informex Team 
 
* Statistics reported by Enquiro Business to Business Survey 2007.